In this report we are introducing a collection of over 50 colors to you, grouped by distinct palettes to represent a thorough overview of the color direction for the season. The nine colors in each palette lend themselves to a specific theme and are arranged to tell a story.
Following the presentation of each theme, we provide two spreads of combination suggestions, accompanied by photos and artwork that illustrate the concept and mood.
Trend forecast for the respectively four upcoming seasons concerning colours, materials, design and styling for women's, men's and children's wear, including street and retail reports, reports on merchandising, as well as analysis of consumer behaviour and its influence on fabric and fashion trends. Bi-annual specials about colour and design trends for yarns and knitwear, Colour and design trends for yarns.
With its global trend information from leading color experts, Viewpoint Color is a fantastic addition to Viewpoint Design, which is a trade magazine for product design.
Colors are the most important communication tool and has a great influence on product ideas and purchasing decisions. Did you know that 80% of our decisions are under the influence of colors?
Even though I have created many styles and textile designs with flowers, this new book has a different style from the others and also in my opinion a lot of charm.
You will find images drawn with precision mixed with abstract watercolor brush strokes, some compositions with montages in the Bauhaus or Mondrian style and also ethnic graphics combined with engravings of plants and flowers.
