Viewpoint No. 32

Also available in digital format >>>

Reports and features on medium- and long-term developments of target groups,
future markets, product, design and sales strategies.

Deep going analysis of consumer behaviour, socio-economic developments,
cultural trends and lifestyle together with imaginative conclusions and proposals
for new product and marketing strategies.

An information complex and rich of orientations, for decision-makers in the fields
of textile, fashion, architecture, interior and industrial design as well as for the
primary industries, cosmetics, services, media and marketing.

Highlights:

  • Very informative and inspiring marketing tool
  • Well-researched, anticipatory, complex and attractively arranged features by internationally leading authors and market specialists
  • Future-oriented focal theme in every issue
  • Attractive and trendsetting layout and graphic design
  • Intersectoral perspectives on problems and solutions
  • Statistical verified facts about market developments and consumer behaviour
  • Bridging of tendencies in society, market and long-term design trends
  • References and sources