Pantone® View Colour Planner # 55 - A/W 26/27

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Pantone View Colour Planner Desire - Number 55 - AW 26/27 Season

An internationally established color forecast with reliable, market-ready trend themes and keywords for the season.

Inspiration for lifestyle industries such as: Women's Wear, Men's Wear, Activewear, Cosmetics, Interior, Industry, and Graphics.

We are driven by desire, the fundamental human force that creates ambition and acts upon our need for fulfillment, pleasure, and connection – whether material, emotional, or spiritual. Desire shapes our behavior and ambitions. Without it, the world would stand still, lacking progress and purpose. It drives our survival and needs for food, shelter, security, love, and connection.

Desire can be positive and uniting, strengthening our humanity and promoting innovation, transformation, and creativity. But often, it is directed toward what we don't have, and it can be contradictory – self-indulgence versus virtue, abundance versus scarcity, vulgar versus elegant.

We desire both the rational – such as food – and the irrational, like exploring Mars. We long for extreme experiences but also for simple things like human contact. Desire reflects our complexity.

However, satisfying desire can become addictive. When we constantly seek the same thing, it can lead to obsession. The crisis of overconsumption, driven by capitalism and the pursuit of status, is accelerated by companies that simplify the buying process and eliminate critical reflection.

We must protect desire as an intimate dimension, inseparable from our autonomy and dignity, and reconnect with our true motivations. Desire can also lead to hope, a feeling that is becoming more important in these times.

Pantone View Colour Planner is one of the most popular color guides on the market. The color book is commercial, inspiring, spot-on, and a fantastic tool for the autumn/winter season.

Trend material is currently used by major companies such as Electrolux, Mercedes, Hugo Boss, Mexx, Puma, H&M, and Sony Ericsson.

Pantone View Colour Planner - Desire is published by David Shah, the man behind the View publications, and has gained significant popularity due to its commercial and inspiring color combinations.

#55 Desire - The Trend Book Includes:

  • Eight color stories with more than 50 trend colors for the AW 26/27 season.
  • Commercially viable and practical color combinations.
  • Detachable original PANTONE® color swatches (11 x 2.5 cm, double-folded) in all colors.
  • Inspiring images and text.
  • Overview poster of the season's colors in wall poster format for a big-picture view.
  • USB with all images from the book to help you create your own mood boards.

Pantone View Colour Planner is targeted at anyone working with colors in fashion, interiors, electronics, automotive, and more. The book shows the trend colors for the season and has been around for over 20 years.

Pantone View Colour Planner is published twice a year, in December and June.