Trend Union Colours AW 26/27
What Makes Us Who We Are?
For centuries, philosophers have pondered this question. A more recent answer suggests that we are, in fact, human animals—part of the animal kingdom and deeply tied to our biological origins.
Animalism: A Theory of Identity
Animalism explores our life cycle and identity, focusing on how we remain true to ourselves even as life forces us to change. According to animalism, personal identity is not solely based on psychology—thoughts, memories, and future plans—but on the biological fact that we remain the same organism throughout our lives.
Animalists view us as biological beings, Homo sapiens, endowed with a rationality and intelligence that set us apart from other animals. However, this theory is subject to debate. As we continue to learn more about what makes animals intelligent and sentient, it raises questions: Shouldn’t we admire their instincts and strive to develop our own intuition to a comparable level? Animals’ ability to protect their offspring, their sense of direction, and their endurance can teach us to be better prepared and more resilient.
What We Can Learn from Animals
Animals inspire us in countless ways. From the independence of a cat to the impulsiveness of a dog, the stubbornness of a donkey, the joyfulness of a bird, the focus of a turtle, the elegance of a jellyfish, the playfulness of a monkey, and the grace of a deer—they embody qualities we can aspire to. And what about the chameleon? Imagine its mastery of color!
This inspiration leads to a visual journey through the animal kingdom, where we can draw from their behavior and characteristics as a positive and creative source to dress, pose, and express ourselves with colors and shapes, just as they do.
Trend Union Colours Autumn/Winter 26/27
This trend book is a celebration of the animal world—a collection of artistry that blends design, craftsmanship, and photography. It is aimed at luxury brands and serves as a tool across the entire value chain, from design and purchasing to production, sales, and marketing.
Contents Include:
- Trend Stories: Inspiring texts and mood images.
- Colors: Cotton samples and a color swatch booklet with the season’s palette.
- Materials: Photos, patterns, and textile samples ranging from sleek and elegant to monumental and dramatic designs.
The book is produced in Paris and released in limited editions. It provides a specific, commercial, and unique insight into the colors and trends of the season, making it a popular resource for trendsetting design companies.
With this trend book, you’ll gain not only inspiration but also a valuable tool for creating future designs that are both artistic and commercially relevant.
