SWADDLING
Autumn/Winter 2024-2025

“Living through the most devastating period since the Second World War is taking its toll and spinning society out of control, leaving deep scars of conflict and mental problems of confusion, especially amongst the youngest generations.

The human condition is under impending nuclear war in Europe, a civil war in America, and two major conflicts in Asia. The northern half of the planet seems ready to explode, and with it comes a recession, an energy crisis, and a pandemic that is still looming around. On top of it all is global warming that creates floods, fires, and draughts and threatens to eradicate the human race. Therefore, design and fashion react and swing in protection mode, wanting to take care and heal, swaddling their collectors, holding tight, and caring for people of all ages.

It seems to be a miracle we can still laugh, dance, and indulge, but we, the people, can. Resilience is building” 

Lidewij Edelkoort

What do you get?

• Lidewij Edelkoort's perspective on the new season AW 2024-2025
• Creative input for Fashion, Colours & Textiles
• Inspiration for shape, design, styles and materials
• Live Questions & Answers with Li Edelkoort
• Tickets for the webinar include a miniature AW 24/25 trend book

Who is it for?

The seminar is for designers, product developers, journalists, procurement, communication professionals and other professionals who work creatively with fashion, decoration, styling, photography, conceptualisation, trends, colours and lifestyle.

Who is the speaker?

 Lidewij Edelkoort is one of the world’s most famous trend forecasters. As an intuitive thinker who travels the world studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, textiles, cars, cosmetics, retail and food.

Under her Paris-based company Trend Union, Edelkoort creates trend books two or more years ahead that are tools used by strategists, designers and marketeers at international brands.

Color Book + General Trend Book Autumn/Winter 2024-2025 by Lidewij Edelkoort

Webinar Online in English

• 15H00 Welcome

• 15H15 Presentation of the Color Book Autumn/Winter 2024-2025, Swaddling

• 16H00 Break of 10 minutes

• 16H15 Presentation of the General Trend Book Autumn/Winter 2024-2025

• 17H00 Q&A discussion

Current Trend Union clients : 200€

General Admission : 300€